120 Fashion Designers, 40 Top Models, 28 Photoshoots & 25 Locations

Dubai, 25th of March 2022 – PLM partners with the very first Middle East Fashion Week (MEFW)  from 26th till the 29th of March, 2022 at Dubai Media City to show the creations of 120 fashion designers. The fashion-filled four-day event will begin with a gala dinner – which has 100 unreleased ticketed seats allocated for the public, expecting to attract the city’s most style conscious residents & visitors.

With the slogan: “In a world where light touch doesn’t leave a lasting impression, dare to be bold” Fashion shows, Galas, private events, and exclusive offerings come together to create an experience second to none. Middle East Fashion Week captures the spirit of Dubai, where luxury is second nature and inspiration is the bedrock on which the city stands.

PLM’s participation involves the SIAS (smart integrated access system) that will allow sustainable and ecological fashion invitations and an innovative access to the event, in addition to the contribution to the event’s tech & design and presentation of high end Portuguese brands that are deep diving into the Middle East market.

”We’re happy to be associated with PLM and looking forward to an unforgettable event, with a digitalized and ecological registration process.” says Simon J Lo Gatto, Founder and CEO of the Middle East Fashion Council.

“بي إل إم” شريك “أسبوع الموضة في الشرق الأوسط” من 26 إلى 29 مارس في مدينة دبي للإعلام

Pedro Rodrigues, Global Chairman of PLM commented: “If brands are willing to grow their business in the MEA market, this is definitely the time to take the plunge and carve a niche for themselves. PLM Business & Investment Acceleration has been successfully supporting brands to do it for decades in several geographies along the globe. Our presence in the UAE led to several requests to open this business unit for the MEA market. Partnering with MEFW is a priviledge, an opportunity to show how “PLM makes it happen”  and to promote UAE in other geographies where we’re present”

“We value our partnership with PLM which comes within the framework of  events’ tech and design, as they shared our vision of creating a sustainable event with digital fashionable invitations and brought it to life” adds Payal Kshatriya Cerri, Co-founder of MEFC, Chief Strategy Officer of MEFW and Founder of Dubai-born, Paris-based “Conscious Luxury” Business and Strategic Advisory, Sarayu Consulting.

Joana de Almeida, Head of Market Access & Corporate Affairs at PLM Global said: “PLM vision here is to create a gateway to sustainable growth of amazing brands in the Middle East market, through Event’s Tech & Design and Business & Investment Accereration. Sustainability and Innovation are in our DNA and the UAE is a great place for companies with our profile”.

“Middle East and Africa (MEA) market was always been under ou radar. We strongly invest in conserving water resource, relt in natural excipients (olive oil, grape seed oil , eucalyptus oil…) and advocate for local and sustainable production lines. It would be impossible not to be in Dubai.

MEFW  is the ex-libris  of aesthetics, wellness and sustainability and so are we. We Dared to Be Bold and are presenting our lines in this event, in association with PLM. We already plan future local production, with local essences, in association with local talents and experts”, said Professor Vasco Duarte, founder of Longlife, Portuguese Soap Industry.

40 top Models will be walking the runways expressing their beauty and shape and the event will include 28 Photoshoots to tell stories and capture the success of the shows through their lenses in 25 Locations. Photographers with an aesthetic eye that have the ability to tell stories and capture the success of the event through their lenses will conduct 28 photoshoots In 25 locations including Dubai – United Arab Emirates, Giza – Egypt, Petra – Jordan, Baalbek – Lebanon, & The Royal Opera House.

PLM, are Retail, Business & Investment Acceleration Experts, Official Operator of the Portugal Pavilion at Expo 2020 Dubai, The Organisers of the 9th edition of the Arab Aviation Summit, and Vida, Réveillon EMAAR. The company’s global team of more than 150 employees in 3 continents excels in a plethora of fields like design, production, content creation, logistics, protocol and business & investment acceleration. 

PLM was born in Aveiro in 1977 as a family joinery. In its early years, PLM designed and produced all types of woodwork, then focusing on creations for retail spaces. Over its 45 years of experience, PLM Global has worked with some of the best brands in the retail space like Nestlé, Fnac, Microsoft Samsung, Oppo, Xiaomi, EMAAR, WoW, Alibaba Group, Vodafone to design, produce and implement innovative and immersive spaces that integrate design and technology. Today, after an internationalization process, PLM has a global reach, with spaces located in six countries spread over three continents and supports brands on their business and investment acceleration in different markets.