Haier’s Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation.

QINGDAO, China — For Chinese companies, planning localization layout in the local market to quickly enter and nurture global markets is becoming an imperative topic in their new phase of international expansion for China’s smart manufacturing. Recently, Ifeng.com’s premiere of “Chinese Brands Enhancing Life in the Middle East and AfricaContinue Reading