Global smartphone brand OPPO is dedicated to achieving carbon neutrality by 2050● OPPO actively incorporates sustainable technologies, leading to a reduction in plastic use and an extension of smartphone battery lifespans● OPPO champions a collaborative approach within the industry and empowers climate-conscious startup Bluepha Co., Ltd to showcase their biodegradable solutions at COP28
Dubai, UAE, 12 December 2023 – In an era where virtual connectivity is rapidly embraced, with nearly 57% of the global population using mobile internet by the end of 2022 (GSMA), the environmental impact of smart devices cannot be ignored. In 2023, OPPO, the fourth-largest global smartphone brand, pledged to achieve carbon neutrality across its global operations by 2050. Renowned for its diverse range of smart devices, from smartphones to wearables and cutting-edge XR devices, OPPO is actively fostering innovative solutions in the realm of sustainability. Aligned with its mission, “Technology for Mankind, and Kindness for the World”, OPPO integrates sustainable technologies into its products to minimize environmental impact.
An excellent example is OPPO’s self-developed Battery Health Engine, ensuring smartphone batteries maintain over 80% of their original capacity after as many as 1,600 full charge cycles, significantly surpassing the industry average. This not only prolongs the usability of smartphones but also contributes to the reduction of electronic waste. Additionally, OPPO will introduce a “GO Green” Always-On Display feature in the upcoming ColorOS 14 operating system, encouraging users to adopt a low-carbon lifestyle by visualizing the impact of their daily steps on CO2 emissions.
Beyond focusing on green product design and low-carbon operations, OPPO actively supports innovators in creating sustainable solutions through technology. This year, OPPO was invited to take part in the COP28 Leadership Interview to share its efforts on integrating technology and innovation into sustainability practices.
“Today at OPPO, we firmly believe that technology should not only enrich our lives but also pave the way for a greener future for generations to enjoy,” said Jason Liao, Head of OPPO Research Institute. “Although in the short term, there are many challenges towards sustainability as a tech company, in the long term, it benefits product innovation and the development of the company.”
In its commitment to combat climate change. OPPO collaborates with more ecosystem partners through initiatives like the “OPPO Inspiration Challenge”. Launched by the OPPO Research Institute in 2022, this innovation accelerator calls for virtuous innovation technologies from global tech professionals annually. In 2023, the program received 687 proposals from 66 countries and regions, with 40% related to technologies benefiting climate actions. During COP28, OPPO invited one of the winning teams, Bluepha Co., Ltd, a biotech startup developing biodegradable natural organic polymers to replace plastic usage in packaging and various scenarios, to present their green technology to a global audience at the event.
“Sustainability is a collective journey that necessitates collaboration from all stakeholders. We maintain an open mind and invite more ecosystem partners to join us in working towards a future shaped by innovation and sustainability,” Jason added.
OPPO’s vision for a sustainable future involves multifaceted actions spanning manufacturing practices, product design, technological innovation, collaboration, and community engagement. By aligning its actions with its mission, OPPO is dedicated to shaping an innovative and sustainable future for all.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015. Now OPPO is physically present in more than 13 markets across the region.
Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
