Ideal Standard goes ‘Singular™’ with unique proposition to streamline bathroom design

Ideal Standard Singular is built on a thorough understanding of customer and sector needs, and showcases the company’s breadth of range, innovative product design and high-performance technologies, all of which combine to create solutions that make life easier for everyone. Whatever the bathroom type, design style or specific sector requirements, Singular offers everything to bring these concepts to life and to easily adjust them for a tailored result.

Whether customers are looking to create a shower room in the trend colour silk black, an elegant master bathroom using the timeless Linda-X collection, or a stand-out washroom centred around the iconic Tipo-Z washbasin, they can be confident that all products within the proposed solutions work together seamlessly, not just in terms of design but also performance.

Roberto Palomba, chief design officer at Ideal Standard, said: “To me, Singular represents a toolkit, one which every designer can use to find components for the perfect bathroom. It allows you to combine products, adapted across different models, finishes and sizes, to result in multiple solutions that all have their own identity. Singular is Ideal Standard’s definition of creativity, giving people choice in a way that simplifies the entire process.”

”آيديال ستاندرد” تطلق نهجها المبتكر لتسهيل اختيار المنتجات وتبسيط عمليات التصميم

Ahmed Hafez, CEO at Ideal Standard MENA, added: “We continue to innovate our business around our customers’ needs and requirements. We understand the necessity of providing the best services and a wide product portfolio in an easy manner. This is what SingularTM is about, an easy selection process leading to faster and easier way to make decisions. It is a great tool for our customers to express themselves with our wide product portfolio.”

Ideal Standard Singular represents an evolution of the company’s mission to combine design and innovation to make life better for its customers. Underpinning the brand going forward, Singular will be showcased in a variety of inspirational materials, including Ideal Standard’s upcoming Sector Books series, that support customers in streamlining the specification process.

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries