The Launch of the New Streamlite Collection
Blends Vintage Aesthetics with Modern Innovation
Samsonite, the world’s leading luggage brand, proudly commemorated its 115th anniversary by hosting an exclusive celebration at the iconic Armani Hotel in Downtown Dubai. The event held on the evening of Thursday 12th June 2025 marked a significant milestone in the brand’s illustrious history and featured the official launch of the New Streamlite, a truly noteworthy collection that not only takes the company back to its roots, but also represents its firm commitment to leading the way in the future of travel.
The celebration transformed the Armani Hotel venue into an immersive journey through Samsonite’s rich legacy, showcasing the evolution from rugged, timeless classics to today’s luxurious, tech-savvy luggage solutions. Guests experienced an elegant and visually captivating environment, enhanced by carefully curated vintage props, themed installations, and ambient entertainment that echoed the event’s theme: ‘Vintage to Modern – From Timeless Classics to Modern Journeys.’
The premium event was attended by an exclusive gathering of prominent social influencers, industry leaders, retail partners, government officials and media representatives, including senior executives from both Samsonite and Grand Stores. The evening also highlighted the successful and enduring partnership between Samsonite and Grand Stores, the official sole distributor of Samsonite products in the UAE for the past 44 years.
NEW STREAMLITE
An ultra-limited 115th anniversary modern heritage collection.
A Heritage of Craftsmanship and Innovation
Samsonite’s 115th anniversary celebration marks a bold new chapter for a legendary luggage line that has endured the test of time, captivating travelers with its timeless design and exceptional craftsmanship. The New Streamlite is a modern reimagining of one of Samsonite’s most iconic creations—the original Streamlite case from the 1940s!
Introduced as a signature model, the original Streamlite quickly rose to prominence, becoming a cornerstone of Samsonite’s legacy. It was celebrated for its pioneering use of lithographed paper, which delivered exceptional printing quality and durability, along with a distinctive leather-look textured finish. This innovation set a new benchmark in luggage design and established Streamlite as a bestseller of its era.
Today, the New Streamlite pays homage to this legacy with a modern twist, blending timeless design with innovation. Its latest iteration incorporates cutting-edge materials and modern engineering to deliver unmatched functionality and durability.
“The New Streamlite is more than just luggage — it is a bridge between past and present, a celebration of our history, and a testament to how design can evolve without losing its soul.
In introducing this new classic, we wanted to preserve the artistry of its past while embracing the possibilities of modern innovation to deliver smarter and more durable designs for our consumers. We are so proud to invite you to be part of this next chapter.” says Henry Yang, Head of Design, Samsonite Asia Pacific.
A Legacy That Inspires New Journeys
The New Streamlite collection embodies a profound respect for Samsonite’s heritage while embracing the aspirations of modern travelers who seek timeless elegance without compromising on functionality. Thoughtfully crafted, the collection strikes a perfect balance between classic design elements and contemporary features, offering a refined travel experience that blends style with substance.
The collection includes a briefcase and two luggage sizes—Spinner 55 and Spinner 75—available in two elegant color options: Admiral Blue and Bermuda Green.
Key product highlights include:
- Aero-Trac™ Whirl Suspension Wheel with Ball Bearing: Equipped with Samsonite’s latest wheel technology, the luggage features superior integration that minimizes rolling vibration and noise, providing exceptional stability and maneuverability for effortless mobility on any surface.
- Framed Exterior Shell: Durable and robust, both the briefcase and luggage feature a TSA-approved lock frame with a one-touch control panel, allowing easy and secure access at all times.
- Interior Lining and Packing Accessories in Heritage Resort Print: Inspired by the traditional English Paisley pattern with a contemporary twist, this unique print enhances the interior with a soft satin fabric that adds a layer of comforting luxury. The thoughtfully designed interiors feature multiple compartments and high-quality packing accessories, including packing cubes and a luggage cover crafted from premium jacquard fabric, ensuring seamless and organized packing.
A True Collector’s Item
In celebration of 115 years of excellence, Samsonite is releasing a limited global edition of just 2,025 pieces from this exclusive collection. Each piece will feature a uniquely engraved serial number and a monogrammable tag for personalization, making the New Streamlite a distinctive and highly coveted item for connoisseurs who value tradition, style, and exclusivity.
During the event, guests were presented with exclusive customization options, allowing them to personalize their Streamlite luggage in celebration of the seamless blend of classic craftsmanship and contemporary design.
About Samsonite
Founded in 1910, Samsonite is the world’s leading luggage brand, renowned for its pioneering spirit and legacy of innovation in travel solutions. With a rich history marked by industry firsts, Samsonite continues to set benchmarks through cutting-edge research, development, and design. The brand offers a comprehensive range of products including travel, business, kids, casual, and personal accessories – each crafted to empower travelers to go further with lighter, stronger, and more durable solutions.
Samsonite is a registered trademark of Samsonite IP Holdings S.àr.l. ©2025 Samsonite IP Holdings S.à r.l. All Rights Reserved.
About Grand Stores
A leading distributor and retailer based in the UAE since 1981, Grand Stores is renowned for handling a wide range of world renowned brands in luggage & travel accessories, professional imaging, consumer electronics, perfumes & cosmetics, information technology, food & beverages, linen & homeware amongst many others. Headquartered in Dubai with investments across the region, Grand Stores currently operates 36 state-of-the-art showrooms including 14 exclusive Samsonite outlets in the UAE.
Press Contacts:
PAZ Marketing Management
Zeina Akkawi – zeina.akkawi@pazmarketing.com
Kristie Templa – kristie@pazmarketing.com
