A Celebration of Sustainable Innovation and Local Talent
Dubai, UAE | June 12, 2025 — The highly anticipated ‘Summer by EH’ pop-up, hosted at Dubai Mall from May 28 to June 12, concluded with overwhelming success — spotlighting the creative force of local and regional entrepreneurs, and reaffirming Dubai’s role as a global hub for sustainability-driven retail.
Spearheaded by Empower Her, under the leadership of Lara Al Diab and Nadine Ghosn, and proudly supported by Empowering Women Middle East, founded by renowned impact leader Claudia Pinto, the pop-up drew thousands of visitors across its four dynamic rounds. The retail space, positioned across from the iconic Dubai Ice Rink, became a magnet for conscious consumers, fashion editors, influencers, and global tourists during the busy pre-Eid and summer shopping season.
“This was not just a pop-up — it was a statement of what the future of sustainable, values-driven retail looks like,” said Claudia Pinto. “We are proud to champion entrepreneurs who are not only designing beautiful products, but also building conscious brands that support the UAE’s long-term sustainability vision.”
Showcasing Local Excellence and Regional Creativity
The pop-up featured 18 curated brands across fashion, beauty, lifestyle, wellness, and accessories, including:
• FTL
• LivingFit Activewear
• Beshor Supplements
• R8 Perfume
• Cosy Sunday
• Massini
• Kool Kaos
• Spring in Summer
• Noushin
• Lelido Candles
• Ashri Skin
• Nabil Studio
• Tensplace
• Safa Design
• Ringilicous Jewelry
• Turabi Jewelry
• Tulathi Jewelry
• Wild Fabric
Each round introduced a new rotation of brands, allowing visitors to experience fresh, innovative concepts every few days. Participating brands saw high engagement, with many reporting increased visibility, direct customer feedback, and new retail opportunities.
Driven by Vision, Powered by Community
The initiative is deeply aligned with the vision and mission of H.H. Sheikh Mohammed bin Rashid Al Maktoum to build the most sustainable city in the world by 2030 and 2050. Empowering Women Middle East, as a strategic platform, continues to bridge entrepreneurship, ESG values, and gender-inclusive innovation through programs like Women in Mission and Mission for Sustainability.
Together with Empower Her, this pop-up reflects a broader commitment to transforming how communities shop, build, and connect — proving that impact and commerce can go hand in hand.
What’s Next?
Following the success of ‘Summer by EH,’ Empower Her and Empowering Women Middle East will soon announce more pop-up activations across the UAE, each uniquely designed to celebrate local talent, empower female-led businesses, and push forward the vision of sustainable luxury.
Stay tuned — this is just the beginning of a powerful movement redefining the future of retail in the region.
