Highlighting Abu Dhabi’s Rise as a Modest Fashion Capital
The 10th edition of Abu Dhabi Modest Fashion Week (ADMFW), held from April 14–16, 2025, on Saadiyat Island Abu Dhabi, marked a pivotal milestone in the global modest fashion movement. This landmark event brought together participants from over 30 countries, creating a dynamic platform for creativity, cultural exchange, and cross-industry collaboration.
Organized by Think Fashion and Red Events with the support of our valuable key partners, Miral Destinations and the Khalifa Fund, ADMFW25 celebrated modest fashion as a powerful driver of inclusivity, empowerment, and economic growth. Designers, influencers, media, and thought leaders from around the world convened to showcase the evolution and global influence of modest fashion.
The collaboration between Think Fashion, Miral Destinations, and the Khalifa Fund was instrumental in amplifying the event’s impact. It reflects Abu Dhabi’s vision to support creative industries, spotlight Emirati designers on a global scale, and position the city as both a regional and international hub for modest fashion.
‘’We are proud to have left our mark in Abu Dhabi during Abu Dhabi Modest Fashion Week—an event that goes beyond the runway to become a global platform where creativity, culture, and commerce converge. Our collaboration with visionary partners like Miral and Khalifa Fund reflects a shared commitment to empowering designers and cultivating inclusive spaces for authentic fashion expression. Emirati designers are poised to shine even brighter on the global stage, while Abu Dhabi continues to establish itself as a vibrant hub for modest fashion.’’ said Özlem Şahin Ertaş, CEO of Modest Fashion Weeks by Think Fashion.
The Khalifa Fund for Enterprise Development’s involvement underscored the importance of fostering Emirati entrepreneurship and empowering local talent in the creative sectors. By highlighting emerging UAE-based designers alongside international names, the event strengthened the synergy between culture and commerce.
“At Khalifa Fund, our mission is to empower Emirati entrepreneurs and provide them with platforms that elevate their talents on a global stage. Abu Dhabi gave us a unique opportunity for our local designers at ADMFW to gain international exposure, network with industry leaders, and contribute to the cultural and economic growth of the UAE. Supporting such initiatives not only celebrates our rich heritage but also inspires the next generation of creative entrepreneurs to pursue their ambitions and drive innovation in the fashion industry.” said Mouza Al Nasri, Acting CEO of Khalifa Fund.
Taghrid Al Saeed, Executive Director of Marketing, Communications and Events, Miral said, “Hosting Abu Dhabi Modest Fashion Week for the first time in the capital, on Saadiyat Island, reflects our ongoing commitment to championing platforms that celebrate creativity and cultural identity. With its unique blend of cultural depth and refined experiences, Saadiyat Island serves as an inspiring stage for global fashion dialogue while spotlighting the authenticity and artistry of local and regional talent. At Miral, we are proud to support initiatives that foster cross-cultural exchange and underscore Abu Dhabi’s growing role in shaping global dialogue, especially those that honour both heritage and modern expression”
Through this collaboration between the 3 parties; this will be celebrated and planned to strengthened Abu Dhabi’s growing reputation as a vibrant hub where tradition meets modernity, and creativity fuels global connections.
About Miral Destinations
Miral Destinations, a subsidiary of Miral, is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. The Miral Destinations umbrella encompasses the two key destinations; Yas Island, which is home to world-class theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. It is also home to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi and the thrilling Yas
Marina Circuit home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Whereas Saadiyat Island is the middle east’s most beautiful beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity. Miral Destinations aims to contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate’s reputation as a global tourism hub.
Saadiyat Island Abu Dhabi
Saadiyat Island Abu Dhabi is a melting pot of inspiring, transformative and enriching experiences offering something unique for everyone – from culture and fine dining to luxury hotels, stunning natural beaches, and roaming wildlife. Spanning 27 square kilometers, the natural island is home to premium hotels and resorts and offers world-class arts, cultural, educational, wellness, golf, lifestyle, retail, and F&B experiences. Saadiyat Island is Abu Dhabi’s culture hub, home to the world’s most famous museums including the iconic Louvre Abu Dhabi, the soon to open Guggenheim Abu Dhabi, set to be the region’s pre-eminent museum of global modern and contemporary art, and the Natural History Museum Abu Dhabi which will feature some of the rarest natural history specimens ever found on Earth.
Positioned within the UAE’s cosmopolitan capital, Abu Dhabi, the island comprises a Beach District, Cultural District, Lagoon District and a Marina District. Saadiyat Island is just 20 minutes from Abu Dhabi Airport and Downtown Abu Dhabi and 60 minutes from Dubai.
For more information, please visit https://saadiyatisland.ae/
About Modest Fashion Weeks by Think Fashion:
Global Modest Fashion Weeks event series is the pioneer of the famous “modest fashion week” concept and the leading global platform dedicated to showcasing the creativity, diversity, and innovation of modest fashion. Launched in 2016 in Istanbul, the series has since organized 9 editions in major fashion capitals including London, Dubai, Amsterdam, Jakarta, Istanbul, Riyadh, and is now headed to Abu Dhabi for its 10th edition.
Since its inception, MFW has revolutionized the modest fashion industry, offering a unique stage for designers, buyers, influencers, press, and modest fashion enthusiasts from around the world to showcase their talents and connect with an international audience.
For more information, please visit www.modestfashionweeks.co.
About Think Fashion:
Alongside being the founder and the pioneer of the Modest Fashion Weeks concept, Think Fashion is a group company with years of experience in modest fashion offering B2B solutions in textile sourcing and production, creative direction, and trade business. Think Fashion sub-companies play a key role in defining the needs of the industry and providing solutions. For more information, please visit www.thinkfashion.co.
About Khalifa Fund for Enterprise Development:
The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government. Its mission is to nurture the culture of entrepreneurship, promote innovation, and offer support for small and medium-sized enterprises (SMEs) within the UAE through a balanced ecosystem.
Founded in 2007 in accordance with Law No. 14 of 2005 and its amendments, the Fund was established to align with the vision of the late His Highness Sheikh Khalifa Bin Zayed Al Nahyan, former President of the United Arab Emirates.
To learn more about the Khalifa Fund for Enterprise Development, please visit: www.khalifafund.ae
