Nbs consulting, a salesforce summit partner, launches its dubai

as platinum sponsor of agentforce world tour

Dubai, May 28, 2025 – At Agentforce World Tour Dubai, Salesforce’s flagship event in the Middle East, NBS Consulting officially announced the launch of its UAE operations, marking a major milestone in the firm’s regional expansion. As a Platinum Sponsor of the event, NBS Consulting reaffirms its commitment to driving digital transformation in the region through AI, data, and CRM innovation.

Already established in Casablanca, Brussels, and now Dubai, NBS Consulting supports high-demand industries, including oil & gas, automotive, real estate, finance, and retail, in delivering next-generation customer experiences powered by technology.

Nbs consulting, a salesforce summit partner, launches its dubai office and takes center stage

As part of the event, NBS Consulting hosted an exclusive session titled: “Unveiling EmCan’s AI Journey: Elevating Loyalty with the Power of AgentForce”, alongside Emarat, a key player in the UAE’s energy sector.

Ali Alfalasi, Chief Retail Officer & VP of Marketing at Emarat, and Dounia Souilmi, Head of EmCan & Partnerships, shared behind-the-scenes insights into the digital transformation of EmCan, Emarat’s loyalty program. In partnership with NBS Consulting and Salesforce, EmCan is evolving into a strategic driver of growth and customer engagement through advanced AI, hyper-personalization, and enhanced operational efficiency.

A highlight of the session was the unveiling of a new AI innovation set to take customer loyalty to the next level.

“Our presence in the UAE marks a strategic step in our mission to bring companies closer to their customers through technology. AI and data are now essential levers to meet the rising expectations of today’s consumers,” said Yassine ElQandili, CEO – Middle East, NBS Consulting.

As a Salesforce Summit Partner, NBS Consulting positions itself as a digital performance catalyst, blending strategic vision, technological expertise, and local support. The launch of its Dubai office underscores the company’s ambition to become the go-to consulting partner for data, and AI-driven transformation across the Gulf region.