Access on mobile phones – IOS and Android to ensure more plumbers and technicians benefit from the offering
Dubai, October 2024. Ariston Middle East is thrilled to announce exciting upgrades to its popular customer outreach initiative – the Ariston Loyalty Program. Since its launch a year ago, this initiative has significantly benefited just plumbers and maintenance people. who have registered on the MyAriston.ae website. The new interface, available on iOS and Android – now offers access to all technicians buying water heaters for installation.
The app is intuitive and user-friendly, offering a seamless experience for all users. The mobile app can be easily downloaded, and all you need to sign up is your mobile number. However, to earn points you need to scan and upload a picture of your invoice and barcode on the product. Initially, the team requests users to provide their full name, company name, and job profile. This information is essential for ensuring that the app is utilized effectively, allowing only qualified professionals, such as plumbers and maintenance personnel, to benefit from its features. The mobile app ensures that users can access their accounts and track their progress anytime and anywhere on their phones, provided they have Internet access.
The awards of the program remain attractive, allowing users to redeem points for every Ariston water heater they install against vouchers from frequently used brands like Etisalat, Du and Lulu Hypermarket. New awards will be added over time. Users can easily upload invoices and scan barcodes for point validation, streamlining the process so that it can be easy to use by any operative working with water heaters.
Stefano Maestri, Marketing Manager, Ariston Group Middle East, Africa and Russia stated, “At Ariston, we are committed to empowering blue-collar professionals by providing them with the tools and incentives they need to excel in their trade. Our latest innovation, the Ariston Loyalty Program, is now available through an all-new web and mobile application, designed specifically for plumbers and technicians. Through this upgrade, our mission is to enhance the working experience of these essential workers by offering a platform that is both simple and user-friendly. With the Ariston Loyalty app, professionals can effortlessly earn rewards and benefits by using or installing our high-quality water heaters. Moreover, our platform provides the latest news on Ariston world and promotions to help users always get the most out of their experience with our products and the loyalty program.”
Previous registered users will find their updated reward balance upon their first login. The user-friendly interface keeps users informed about the latest news from Ariston and current promotions. It covers a broader product range and features an updated home screen where users can view their reward balance, recent activities, and available rewards. Over time, exciting promotions and games, such as ‘Scratch & Win’ and ‘Spin the Wheel,’ to help users earn even higher rewards will be added. Additionally, the home screen will provide updates on product launches, experience centers across the UAE, and new schemes. As a long-term initiative, the loyalty program allows members to accumulate rewards over time to redeem for attractive rewards.
When it was launched in April 2023, Ariston Middle East pioneered the introduction of a loyalty program tailored specifically for building maintenance professionals and plumbers, a group often overlooked but crucial in the purchase decision of water heaters. The program has been communicated to plumbers and small maintenance companies in their preferred languages via social media, complemented by point-of-sale customization and engaging events. The program’s popularity is evidenced by strong word-of-mouth referrals within the trade community, boosting membership. New registrations are welcome, with easy access instructions on both the Ariston Loyalty app and the website. The app is currently available in English and Hindi, with potential future translations into Urdu and Malayalam. At present, the app is for the UAE market only, will soon extend to other GCC markets.
About Ariston:
Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2023 the group reported almost 3.1-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 29 production sites and 29 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity systems. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Chaffoteaux, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
