– inspired by the UAE’s futuristic vision
Abu Dhabi, September 2022: Emirates Food Industries (EFI) newly launched brand “Hayatna” has recently released a new TVC Campaign that takes the UAE’S vision of “a confident & ambitious nation” even further, by endorsing an atmosphere of courage & determination.
Taking inspiration from its rich local roots and heritage, Hayatna takes another leap with this campaign. Hayatna currently specialize in a varied range of food and dairy products and aim to further diversify their product portfolio by introducing a new health & wellness food and beverage range. With Hayatna’s extensive product portfolio, their aim is to establish a message that “Hayatna is for everyone”.
Hayatna successfully caters to over 20+ categories today and operate with more than 150 products, ranging from fresh milk, fresh juice, long life juice, long life milk, fresh flavored milk, fresh laban, fresh yoghurt, Greek yoghurt, fresh cream, spreadable cheese, and Mozzarella cheese. Hayatna also uniquely offers an Ethnic product range, created to cater to the preferences and distinct flavors for a large consumer ethnic group. The dairy products are especially formulated, based on popular taste and traditional values with a twist of modern interpretation.
Mr. Wasfi Kaso, CEO at EFI said, “We are delighted to see our new campaign being appreciated by our consumers. The TV communication is quite progressive and feeds the aspiration of growth & success, along with the futuristic outlook of our nation. We promise to strive for consumers’ expectations and are determined to strengthen our brand’s position in the market in the future.”
Mr. Mohsin Abrar, Marketing Director at EFI commented, “The campaign is inspired by the rich local heritage of our brand Hayatna. As a home-grown brand, we aspire Hayatna to reflect the country’s vision. UAE is a nation that takes pride in Unity & an Inclusive environment that welcomes everyone & provides a platform to outshine. I am glad that this campaign has been well-received by everyone, and we expect it to result in increased brand awareness for Hayatna.”
About Emirates Food Industries
Emirates Food Industries (EFI) is one of the leading foods, dairy and agricultural companies in the UAE. Headquartered in Abu Dhabi, EFI has extensive manufacturing, logistics and distribution operations across the UAE. It has diversified interests in the agricultural, animal feed, dairy and food sectors, and the Group consists of more than 10 companies. It plays a key role in the UAE Food Security Agenda.
The EFI Group includes the following agribusinesses and companies:
- National Feed and Flour Production and Marketing Co. (NFFPM), a leading animal feed producer and distributor.
- National Dairy Factory (Hayatna)
- National Dairy Farms (NDF) and Masaken Dairy Farms (MDF), two of the largest standalone dairy farms in the UAE.
- National Bags Factory, a leading Polypropylene bags manufacturer.
- Al Rawdah Veterinary Clinics (RVC)
