- Fans can experience the LEGO® brand’s latest event bursting with exclusive products, free building sessions with experts and activities
- The epic roadshow will visit City Centre’s Mirdif and Ajman as well as Mall of the Emirates
Dubai, UAE, 9 August: Majid Al Futtaim malls across the UAE will be debuting a LEGO® Certified Store Roadshow until 4 September to celebrate 25 years of Dubai Summer Surprises. Launching at City Centre Mirdif, followed by City Centre Ajman and Mall of the Emirates, enthusiasts will be able to shop exclusive products; win fantastic prizes; participate in free building sessions, and so much more.
For the creative minds, the concept includes multiple experiences that allow visitors to engross themselves in the world of the famous LEGO brick, to create colourful brick builds. Fans can look forward to experimenting with ever-changing play, where they can build, rebuild, and repeat, to be displayed on a dedicated wall. There’s also a chance to visit the LEGO® Mosaic Maker inspired photobooth — turning pictures into a unique LEGO compatible Brick Mosaic Art to take home physically or digitally. Prizes will be up for grabs for those eager to participate in 60 and 90-second building challenges.
Fans can also view the LEGO Builds Exhibitions, showcasing incredible creations and the oldest collections from AFOL (adult fans of LEGO), plus discover the latest exclusive sets including the iconic Ferrari Daytona SP3; Back to the Future Time Machine; Vincent van Gogh – The Starry Night and Optimus Prime. While classic sets include the Friends Central Café and Apartment, Flower Bouquet, NINJAGO®, Jurassic World™ and more.
To mark back-to-school season, little ones can enjoy the free LEGO DUPLO® play area. Featuring easy-to-handle building bricks, toddlers aged 18 months and above can learn kinaesthetically through play, while having hours of fun. Visitors can meet their favourite LEGO mascots every Friday to Sunday from 7pm – 9 pm.
For those looking to develop their building skills, AFOL, Mark Karr will be hosting a series of creative workshops across the malls, giving audiences tips and tricks for building their very own creations along the way. While Learning Development Specialist, and Designing Your Life Coach, Aalia Thobani will present a DUPLO® workshop at Mall of the Emirates on Friday 2 September at 2pm, showing innovative and diverse ways to build with LEGO bricks.
This summer, LEGO Certified Stores will also be offering a gift with every purchase, when visitors spend 750 AED at the Roadshows in Mall of the Emirates, City Centre Mirdif and Ajman. Why not spin the wheel for fantastic discounts up to 50 per cent off in-store; buy two get one free off selected lines, or free mini builds. Plus, don’t miss out on buy two LEGO sets and get 10% cashback in SHARE points on the third set. While those who join SHARE between 5 August – 5 September can enjoy 2 X cashback on their first LEGO purchase.
The LEGO® Certified Store Roadshow launches in City Centre Mirdif from 4 – 14 August, City Centre Ajman from 16 – 21 August and Mall of the Emirates from 30 August – 4 September, where the opening hours are 12pm – 10pm.
Fans can also visit Mall of the Emirates and City Centre Mirdif’s existing LEGO® Certified Stores in addition to the LEGO® Certified Store Roadshow.
LEGO Workshops will be hosted by Mark Karr on the following dates:
| Mall | Date | Time |
| City Centre Mirdif | Sunday 14 August | 4pm – 5pm |
| City Centre Ajman | Wednesday 17 August | 8pm – 9pm |
| City Centre Ajman | Sunday 21 August | 4pm – 5pm |
| Mall of the Emirates | Wednesday 31 August | 8pm – 9pm |
| Mall of the Emirates | Sunday 4 August | 4pm – 5pm |
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
